Ayrıntı Yayınları The Society's Mcdonaldlaştırılması - - George Ritzer

Product description

What is mcdonald's? Simple, functional, modular foods

Sparkling spaces decorated with bright colors Young, cheerful employees, dressed in a sample

Clean family settings where every detail is considered, right down to the high chair. . . A trademark that has become the name of “fast-food”. . . In this interesting work, american sociologist george ritzer shows us in a simple and striking style that the term mcdonald's does not consist of these. Mcdonald's, inspired by the model of the camp of recruitment, is the name of a social, economic, cultural system that has trapped the whole world in the “iron cage of rationality”. From mcdoktors to mcuniversities, mcgazete and mcentertainment, it's a cage that swallows all areas of human life. The process of rationalization, which is represented by the concept of mcdonaldization, is based on four basic elements that provide quick and effective responses to the needs of modern life: efficiency, calculability, predictability and auditability. Rationalization not only dominates all spheres of life, but also intervenes in life before and after: mcbirths and mccenazies, it is always this hand that gets out of hand. However, rationalization inevitably harbors irrationality within itself, which brings about unmanned and anti-humanity: a horrific environmental destruction behind the standard size and taste of potatoes

A tremendous exploitation of labor in the kitchen behind the brightly lit dining halls furnished with bright colors

Economic, practical, away from the hazards of unpredictability, there is a world on the family table where “the self is restrained, the emotions are supervised, and the spirit is humbled”. In the mcdonaldization of society, which gives the impression of a black utopia rather than a sociological analysis, ritzer brings a solid criticism to modern society without succumbing to the exclusionary technology and without getting caught up in nostalgic sentimentalism. Cynical but not alarmed: even if he doesn't believe there's a way back from this path, he offers practical measures for those who feel alienated by mcdonaldized society. Perhaps, one could start by placing a warning sign on the products, as suggested by the author: “attention! For those who do not want to fall into the “traps” of everyday life. . . Product name: mcdonaldization of society product code: 9789755395777 author: george ritzer publication year: 2016 cover type: cardboard cover number of pages: 384 paper type: 2. Dough translator: akın emre pilgir

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• Made in Türkiye
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• Barcode No: 9789755395777
• Origin: TR