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Yediveren Yayınları Anlayarak Hızlı Okuma Teknikleri Ve Okuma Psikolojisi
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Isbn: 9786059780346 Author: murat tunalı Publisher: yediveren publishing Language: turkish Volume: paperback Summary: despite advertisers creating works that can be considered masterpieces of art and being appreciated by everyone, anti-advertising tendencies are extremely common.
many argue that advertising deceives people, at least manages, has no economic functions and, instead of being useful, is harmful.
it is seen that little attention has been paid to the scientific analysis of advertising in economic theory. Advertising and market process is one of the most important studies written on this subject. Robert b. ekelund jr. and davis s. saurman explain the lack of basis and falsehood of advertising-related pre-litigation claims using scientific methodologies. After reading this book, you will throw aside the stereotypical ideas about advertising and look at it with a different eye. (rear cover)
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- Barcode No: KBLN9786059780346
- Origin: TR














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