Türkiye İş Bankası Kültür Yayınları İkna Sanatı - Hasan Ali Yücel Klasikleri

Product description

Guiguzi (4th century bc): guiguzi, whose name is said to have been taken from the “valley of the ghosts”, where he retreated.

he is considered the founder of the philosophical current known under the names “school of alliances” or “school of diplomacy”.

the first written work of this current, the art of persuasion, is also the first rhetorical work in chinese history. The work of aristotle's rhetoric, which can be considered as the equivalent in east asia, is also one of the oldest and most important works in china in the fields of strategy, human relations, psychology, persuasion, negotiation, and diplomacy. The ancient chinese rulers considered the art of persuasion a dangerous book because they thought it guided ordinary people and their subordinates in understanding rulers. "this ""dangerous"" content and the teachings that contradict the fundamental values of confucianism have long kept the persuasive art, which was not included in official collections due to its author's teachings, out of official collections. it is being published in turkish for the first time with its original translation from chinese."

product name: persuasive art - hasan ali yücel classicsproduct code: 9786254056604 Author: guiguziyear of publication: 2021cover type: paperbacknumber of pages: 80paper type: 2. Dough translator: giray fidan

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• Made in Türkiye
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• Barcode No: Z1NVTUG5EOAEQ
• Origin: TR