Türk Dil Kurumu Yayınları Marketing 5.0

Product description

A new prescription for marketing from the master of marketing. In marketing 5.0, philip kotler explains how marketers can meet the needs and expectations of customers by utilizing technology and make a difference in the world.

In an era when traditional marketing concepts are being overturned by digital transformations and changing customer behaviors, this book shows marketers ways to bring together the major changes observed in customer behavior patterns over the last decade with innovations in technology and business model.

Among the topics kotler sees as crucial to understanding modern marketing are artificial intelligence, agile marketing, single-person segments, contextual technology, face and voice recognition technology, internet of things, blockchain, virtual and augmented reality, and different marketing approaches for different generations.

marketing 5.0, which serves as an excellent guide for those working in both traditional and digital media, brings a new breath to the marketing field with its applicable suggestions and unique concepts it offers. Product name: marketing 5.0 product code: 9786052314524 author: philip kotler publication year: 2021 cover type: cardboard cover page number: 236 paper type: 2. Dough turner:

Additional info

• Sold by
  Kitapbulan İthal Kitap
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• The selling price on Trendyol already includes the export-related costs.
• Made in Türkiye
• A maximum of 5 units of this product can be ordered. Trendyol reserves the right to cancel orders over 5 units.
• Barcode No: KB9786052314524
• Origin: TR