Seçkin Yayıncılık Essential Concepts in Digital Marketing and Remarketing Reklam Modeli Kavram - Teori - Uygulama 2019/10

Product description

Seçkin yayıncılık: foundational digital marketing concepts and the remarketing advertising model - concept, theory, and practice 2019/10. the author, a digital marketing executive with 15 years of experience, has successfully managed digital marketing, digital advertising, and remarketing campaigns for numerous companies, both domestically and internationally. During these studies, he has transferred the knowledge and experiences he gained, as well as the trainings he received on the subject, into this book.

This book is designed to help digital marketing professionals who have a basic understanding of digital marketing concepts and remarketing, but lack sufficient foreign language proficiency, as well as those who want to specialize in this area.

the book also includes measuring the effectiveness of advertising campaigns conducted with remarketing targeting (re-marketing), which is frequently preferred in digital marketing. The changes in brand and product perceptions of consumers who are constantly exposed to advertisements of the product they have previously reviewed are discussed, and the issues that need to be considered to conduct an effective remarketing campaign are addressed.

The book will serve as a guide for those who want to specialize in digital marketing and e-commerce, for those who are new to digital advertising, and for those who want to increase sales with various targeting methods, in order to conduct efficient campaigns and measure them.

the book explores an advertising model that emphasizes efficiency, differing from many digital marketing and advertising books, and brings recommendations to industry professionals. From this perspective, it stands as the first and only book in its field, both in terms of its subject matter and scope.

Topic headlines digital ads types of digital ads google ads (adwords) google ads advertising system types of google ads campaigns types of payment in google ads system types of targeting in google ads remarketing (re-marketing) remarketing targeting method purpose and working method of remarketing remarketing strategies stages of remarketing campaign advantages and disadvantages of remarketing comparison of remarketing and normal targeting models

Additional info

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  CEVİZLİ KIRTASİYE KİTAP LTD.ŞTİ.
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• Made in Türkiye
• A maximum of 5 units of this product can be ordered. Trendyol reserves the right to cancel orders over 5 units.
• Barcode No: 9789750257537
• Origin: TR