İmge Kitabevi Yayınları Meaning of Communication Theories from the Beginning to the Present Anglo-Amerikan İletişim Kuramı

Product description

Understanding anglo-american communication theory is designed to familiarize students at both undergraduate and graduate levels, researchers, and anyone with an interest in the subject, with anglo-american communication theory. it aims to equip them with a grasp of the key concepts and theoretical approaches associated with this field. The book focuses on the relationship between concepts related to the anglo-american communication theory and communication research and theories within communication science. In this context, communication, communication duration, communication qualities, communication functions, and communication studies are discussed. The development of theoretical approaches, along with communication research, is being evaluated. In addition to the powerful, limited effects of mass communication tools, the magic bullet, water syringe, transmission belt, linear communication theory, propaganda, and mass society theory are also evaluated. Active/passive trackers, opinion leaders, and two-stage flow are being evaluated. Functionality, the functions of communication, social diffusion, technological determinism, and learning theory are among the topics covered. The book discusses the satisfaction of use, agenda setting, the silence that envelops, the theory of cultivation, and cultural indicators. Additionally, framing theory, entertainment theory, media literacy, internet and social media are also being evaluated.

critical communication is touched upon as appropriate. From the beginning of communication within communication science, theoretical discussions and the current position of communication and communication science are both among the topics discussed in the introduction and conclusion sections. The work is the book version of the anglo-american communication theory course that oya tokgöz has taught at the undergraduate level in the faculty of communication at ankara university. Product name: understanding communication theories: anglo-american communication theory from its origins to the present product code: 9789755338286 author: oya tokgöz publication year: 2015 cover type: paperback number of pages: 487 paper type: book paper translator:

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• Barcode No: CEYZNEVSAJNDH
• Origin: TR