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Generic Brand Dynamics of Everyday Life on Television
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The processes of capitalization and industrialization, which are the macro fundamental dynamics of modern and postmodern societies, also shape everyday life.
Individuals, through the means of communication available in their time, can be aware of both macro-level structural relationships and can guide their own specific areas based on the information and meanings they gain from the representations of micro-level daily life practices where these means are used. Television, due to its auditory and visual features, continues to maintain its effectiveness and importance in traditional media in modern times, and in new media today.
television programs have shown a change from fictional content to factual content since the 2000s. Reality programs are still among the most watched programs as a result of this change. In these programs, the efforts of the city's crowds to exist in the city are being turned into a wandering object and being metallized by their subjective experiences with the city and city culture. In the programs, it is seen that the same people living in the same city, who are strangers to each other, are alienated due to the decreasing social control due to the density of the city. The dynamics of everyday life on television has attempted to describe various sections of everyday life represented in reality programs with the holistic perspective of henri lefebvre.
At the macro level, the dynamics of today's global capitalism are examined, while at the micro level, everyday life practices shaped by the divergent cultural logic of various urban spaces are analyzed, using critical theory, neo-marxist writing, and social psychological perspectives.
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- The selling price on Trendyol already includes the export-related costs.
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- Made in Türkiye
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- Barcode No: 9789755538907
- Origin: TR






