Türkiye İş Bankası Kültür Yayınları The Art of Persuasion (Hardcover)

Product description

Guiguzi (4th century bc): guiguzi, whose name is said to have been taken from the “valley of the ghosts”, where he retreated. He is considered the founder of the philosophical current known under the names “school of alliances” or “school of diplomacy”. The first written work of this current, the art of persuasion, is also the first rhetorical work in chinese history. The work of aristotle's rhetoric, which can be considered as the equivalent in east asia, is also one of the oldest and most important works in china in the fields of strategy, human relations, psychology, persuasion, negotiation, and diplomacy. Ancient chinese rulers considered the art of persuasion a dangerous book because they thought it guided ordinary people and their subordinates in understanding rulers. "the persuasive art, which has not been included in official collections for a long time due to its ""dangerous"" content and teachings that contradict the fundamental values of confucianism, is being published in turkish for the first time with its original translation from chinese."

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• Barcode No: TYBPXZO5NHHG04SC91
• Origin: KP