nova kitap Kancaya Takılınca: Alışkanlık Yaratan Ürünler Nasıl Geliştirilir?

Product description

Isbn: 9786258489217

author: nir eyral, rayn hoover

publisher: nova book

language: turkish

binding: paperback

summary:How do successful companies create products that people can't put down?Why do some products attract our attention while others fail?What makes us engage in certain things simply out of habit? Nir eyal explains these questions (and many more) with the four-step process he calls the “hook model,” which he masterfully uses to encourage customer behavior when applied to products.

through sequential "link loops", these products make people come back again and again without relying on expensive advertising or aggressive messaging.

Stuck on hook: how to develop products that create habitA guide for product managers, designers, marketers, entrepreneurs, and anyone trying to understand how products influence our behavior, with actionable steps for creating lasting user habits and developing products people love.

“79 percent of smartphone owners make sure to check their device within 15 minutes of waking up each morning.

americans say that one-third of them can give up sex rather than losing their mobile phones.People check their phones 34 times a day, but industry insiders believe this habit could reach a staggering 150 times a day.Accept it: we're all hooked on hooks.

” “must reading for anyone interested in improving customer loyalty.

”—eric ries, author of the lean startup Once you're hooked, it lays out a roadmap for next-generation products.

read this book or continue to be the one hooked.

”—matt mullenweg, founder of wordpress Hooked, with concrete advice and stories about product development, is a remarkable narrative about how to create something users won't be able to live without.

"— publishers weekly

Additional info

• The selling price on Trendyol already includes the export-related costs.
• Sold by
  Kitapbulan İthal Kitap
  .
• Made in Türkiye
• A maximum of 5 units of this product can be ordered. Trendyol reserves the right to cancel orders over 5 units.
• Barcode No: KBLN9786258489217
• Origin: TR