Product description
As recreational running grew in popularity during the 1970s, the standard for running shoes evolved from simply existing to focusing on performance. While the designs of that era might be considered simple by today's standards, this decade marks a true turning point for running shoes, solidifying their identity.
327 takes a fresh look at the classic design elements, reimagining them boldly with a contemporary perspective, casting a new light on the 70s as an era of innovation.
With a reworked, angular take on the tried-and-true wedge silhouette, an oversized, asymmetrically applied 'n' logo, and a terrain-inspired wraparound outsole, the 327 is nothing short of a complete redesign of our running heritage.
------ Oversized n logo
medial linear 'new balance' lettering
lugged outsole inspired by the 355 trail running shoe
rubber heel wrap inspired by the 320, 355, and supercomp.
Brand
Fearlessly independent since 1906 – for those who bravely follow their passion. New Balance is about more than just sneakers. It’s about sports, people and the planet. Many of the British brand's sneakers are made in the USA and UK. Iconic footwear that takes the step towards a better future.