Book Marketing chaos

Product description

In his latest guide to the "From Chaos to Success" series, Franklin Covey's senior advisor and Wall Street Journal bestselling author reveals 30 career hurdles you might encounter while marketing your brand and how to turn them into company-wide gains. Every success story begins with a journey. "Marketing Chaos" shares a career journey filled with lessons learned across 30 chapters. This book is designed to prepare you for the many challenges you'll inevitably face, whether you're starting a new company, a brand manager trying to figure out the best direct marketing strategy, positioning your brand in a niche market, or trying to reclaim your job as a marketing manager. Avoid marketing blunders and expect success. Each chapter contains real-world lessons that teach you how crucial brand marketing is to business development.

Additional info

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• Barcode No: 63201597